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Legality of Paying for Online Reviews The internet is plagued with paid advertising, custom announcements and paid reviews by companies seeking to broaden a customer base by showing the public a positive review of a product, service or the company itself. This has been considered ethically questionable tactics by business experts and customers seeking information about a company. However, provided the ads and analyses are not full of baseless claims, false data and untrue facts, it may be legal to pay someone or another company for a review about the products and services offered online. This means that a small fee is paid to an individual to give a shining review about something for the business. Fake Review Facts What to Avoid It is neither legal to pay for online reviews after the regulations changed nor is it permitted by law to write a review by the owner, management or an employee of the company that sheds a positive light on the business. Websites may use algorithms to discover if certain feedback, reviews or comments are fake or written by someone that was paid to do so for the company. Another tactic that should be avoided is causing a negative impact to a competitor's website through a fake or negative review. An FTC sanction could be the outcome of these actions. The Need for an E-Commerce Lawyer When the matter concerns e-commerce business, promotion of products or services through website referrals or reviews or similar matters, it is important to seek assistance that is relevant to these concerns. This means that the company owner and management may need to review FTC guidelines, online regulations for marketing, the e-commerce laws that affect business and similar items. Compliance is mandatory, and violations could lead to fines, criminal charges or other legal complications. This is for online reviews, paid posts and fake claims left on competitors' websites. For these matters, it is important to contact a lawyer. An e-commerce lawyer has the knowledge and experience in these regulations and how the online laws may affect the company. With legal representation of this type, it may be possible to either avoid legal complications or have a strong legal defense when faced with the issues in court. designer bags cyber monday