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Whoever wins the Buy Box has their product marketed to customers over other sellers with the same or similar products. Amazon takes into account a few factors when deciding who to give the Buy Box to, including the product price, fulfillment method, and most importantly, average seller rating. What's better than successfully removing a negative review from your product listing? Not receiving one to begin with! Of course, negative feedback is inevitable. But if you can limit the inflow of 1-3 star reviews, it will make life a hell of a lot easier. Here are a few time-tested techniques which-if implemented correctly-can give customers little to complain about: How to Remove Bad Reviews For a bad review to be removed by Amazon, it must violate one of its many community guideline policies. Mass-reporting bad reviews on baseless grounds will ruin your reputation with Amazon and make it harder for them to take your complaints seriously. The reviewer confused seller feedback for product reviews The review contains sexual, indecent, or inappropriate images If you've had little success when using the "Report abuse" option, you can get in touch with Amazon's customer support via email and explain the problem. It pays to remain up-to-date with the review and community guidelines. It allows sellers to effectively get their point across by underlining how the buyer has violated certain policies and deserves to have the review removed. Enter ZonGuru-a holistic FBA seller toolkit capable of resolving review-related issues for the modern FBA seller. Out of the 16 available features, the two most worthy of mentioning here are: faux saint laurent bag