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India is going after fake, paid reviews on social mediaiStock The government has finalised a draft framework of standards on how to counter fake reviews and unverified star ratings on ecommerce websites, and travel and hotel bookings platforms, and is currently in consultation with ecommerce platforms for a consensus on the matter, Rohit Kumar Singh, secretary, department of consumer affairs, said in an exclusive interview with ET's podcast series, The Morning Brief. He said these guidelines will be released shortly. review Singh said the government is also looking at a clampdown on product placements in movies, which is a new way of surrogate advertising. "I saw the movie Darlings on Netflix, and there were some 20 products placed there, which is a new surrogate way of advertising - this is a new challenge for us," he said. On surrogate advertising of categories such as liquor and tobacco, the government has written to alcoholic beverage industry bodies, the CII and Ficci, and broadcasters last week, asking them not to encourage surrogate ads. Prominent actors such as Akshay Kumar, Shah Rukh Khan, Ajay Devgn and Amitabh Bachchan have extensively been associated with ads for products like chewing tobacco under surrogate platforms. In the Asia Cup for example, some of these actors including Kumar and Bachchan were seen actively endorsing tobacco brands, despite both actors previously claiming that they will not promote tobacco-related products. "If somebody crosses a line, if somebody's trying to take advantage of the system, then of course, action will be taken. We push them and we say, please fall in line. Otherwise we will start taking stern action. So, like in any other system, we first want to advise them and then if they don't conform, then of course we will have to take action," Singh said. .? faux saint laurent bag